According to the latest research, 21.5% of businesses fail in the 1st year, 30% in the 2nd year, and 50% in the fifth year. There are many reasons, but poor customer service is the most prominent. Your service quality to the customers speaks volumes about your business vision and mission.
With delightful support services, you can reduce customer churn rate, improve brand awareness, enhance consumer lifetime value, and convert buyers into brand advocates. So, if you have just started with a small business and are facing bottlenecks in your customer services, here are some tips to overcome them effectively.
Bond with your Customers – Unlike a Fortune 500 organization where buyers are just a number, you can bond with your customers as a small business owner. 68% of the buyers say they are willing to spend on brands that show positive service interaction.
So, try to reach out to them periodically. Understand their needs and expectations. These simple things will help you add value to your customers’ lives.
Be Present – Many brands fail because they fail to respond to their customers when they need them the most. So, make sure you are there for your customers all the time. You can reply to their queries via phone, social media, and email.
The best way to achieve it is by having a strong action plan and ensuring your team is on the same page. Here are some more tips to make your small business rise in less time.
Be Consistent –Small businesses can gain a competitive edge by being consistent in their customer service strategies. After all, referrals, repeat buyers, and former consumers can be an asset for their businesses.
Businesses can ensure that every customer receives the same level of service by having a solid process from marketing and advertising to customer retention and onboarding to ensure that every customer receives the same level of service.
Take Consumer Feedback Seriously -Small businesses should have multiple customer communication channels. Moreover, they should also pay special attention to every feedback they receive on their products and services. It makes them feel important to the company. It will also enhance customer loyalty and brand loyalty.
Avoid False Guarantees and Promises – Extravagant promises and promotions will take your business nowhere. So, make sure you avoid making promises that cannot be fulfilled. The key is to remain upfront and honest about the claims and assurances you make to your buyers. It will help you create a happier and more committed consumer base.
Small businesses should consider investing in advanced tools like marketing automation, live chat, CRM, and live visual assistance tools. It will help you improve your customer service quality significantly. Please understand that it is a highly competitive world out for small businesses.
And you can also stand out in the crowd by differentiating your products and prioritizing your customers. It would be helpful to keep these things in mind before starting your business operations. For beginners, here is how to calculate the cost of starting a business from scratch.
Linda Rawson, who is the founder of DynaGrace Enterprises (dynagrace.com), an 8(a) graduate and EDWOSB, contributed to the content of this blog. She is the founder of GovCon-Biz. For further information, please connect with Linda on LinkedIn, or contact her at (800) 676-0058 ext 101.
Please reach out to us at GovCon-Biz should you have any questions.