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Small businesses can also have a significant impact on our environment. However, as a business owner it is up to you whether this effect is positive or negative. The environmentally conscious brands are now prioritizing sustainability over anything else. 

Buyers are also willing to invest and use non-toxic and eco-friendly products to safeguard their families and, ultimately, the future of this planet. Today, small businesses are selecting more environmentally sustainable practices, and the good thing is that buyers are noticing them as well. 

So, if you also have a small business and want to make it more sustainable, here are the top five ways to achieve it.

Minimize Travel – First of all, you should minimize your travelling. It is the first step towards making a more sustainable business. One of the most common mistakes start-ups make is overlooking this aspect.

By incorporating remote working profiles, you can significantly help reduce CO2 emissions and enhance the productivity of your workers. It is a win-win situation. 

Procure Green Products – About 67% of millennials prefer sustainable brands. Therefore, you should consider investing more in green raw materials, supplies and equipment. So, when it comes to deciding on the items to invest in, pick ones that are greener, cleaner, and more sustainable for the environment. 

buying preferences of sustainable brands


Recycled papers, toxin-free raw materials, etc., are a few examples. These small steps can have a greater impact than you think. 

Go for Eco-Friendly Packaging – Packaging is vital in safeguarding the product from external factors. We all know that. So, to incorporate more sustainability into the business, you should pick a material that can be recycled or reused in future. 

Moreover, you should also design thoughtfully to minimize the raw material usage and the final packaging cost. Similarly, consider the package’s shape, size, and weight while shipping the product to improve efficiency and reduce waste.

Create more Green Space – A hidden aspect of business sustainability lies in where you store your products before they are sold. So, whether it’s freezers or warehouses, consider its environmental impact. 

Experts recommend choosing eco-friendly facilities that use greener energy for climate control, like solar panels. Moreover, you should pack products in green packages instead of plastic boxes. Lastly, if you find no longer usable items, they should be donated to other micro business units instead of dumped thoughtlessly. 

Go Digital – Finally, go digital to reduce paper wastage. Over 50% of the national and international companies in the USA are investing in environmental-friendly strategies. Start your preparation today if you want to register your name on this list. 

Opt for paperless working options. All you need is some research to identify the right software and apps that will help you go 100% paperless in future. 

survey on sustainability


Summing Up!

These are only a few tips to make your small business rise with sustainability. The list is endless. However, you should pick the ones to help your brand stand out. Lastly, make sure you disclose all your sustainable practices to your buyers. Let them see how their favorite brand is contributing to protecting the environment. 


Linda Rawson, who is the founder of DynaGrace Enterprises (dynagrace.com), an 8(a) graduate and EDWOSB, contributed to the content of this blog. She is the founder of GovCon-Biz. For further information, please connect with Linda on LinkedIn, or contact her at (800) 676-0058 ext 101.

Please reach out to us at GovCon-Biz should you have any questions.

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