Experts believe the marketing trend will be more important for small businesses than ever in 2023. It is the only tool that can make or break a brand. Are you also a small business owner? If so, buckle up! These top five marketing trends will dominate 2023 with their mind-blowing results.
Local Markets will Dominate the Competition
Good news for small business owners! According to Google statistics, exponential growth has been seen in the “near me” searches. Moreover, as per the latest reports of SafariDigital, around 97% of the users prefer to shop from local businesses. Small businesses can target this section of buyers to improve their sales and profit margins.
Social Media Marketing is the new Marketing Trend
Over 4.26 billion people use social media worldwide currently. This number is expected to cross 6 billion by the time we reach 2027. Small businesses can use this affordable and highly-responsive platform to boost their sales.
Experts also call social media an excellent platform for word-of-mouth product marketing. Simple yet captivating content can help in reaping desired results for these businesses.
Authority Game will Take the Lead
Experts believe that 2023 is going to bring many surprising aspects of marketing. And one being the authority game. According to this marketing trend, businesses will focus more on creating authority in the competition.
Small businesses can leverage the power of digital marketing to carve a niche for themselves in the market. Although this approach is time-consuming, its results are worth the investment. Only an effective marketing plan can help young entrepreneurs make the most of this emerging trend.
Artificial Intelligence will Lead the Race
AI has been ruling the marketing trends for some time now. And experts believe that it will continue doing so in 2023 as well. Small businesses can also leverage the power of this technology to improve their brand awareness and brand loyalty.
Moreover, AI can enhance the consumer experience and reduce human errors. All these things can immensely help small businesses establish themselves as a prominent player in the market.
Consumer Retention will be Prime
This year, consumer retention will be seen as a more important factor than consumer acquisition as a marketing trend. Of course, companies will work on expanding their consumer base. But they will pay equal attention to retaining their existing customers. This marketing strategy will prove to be a win-win situation for small businesses. Small business can hire market experts to learn more about this marketing trend.
These are the top marketing trends that are expected to rule 2023. Small businesses that aim to make it big this year should not leave any stone unturned to attract their target buyers. 2023 is a year of great opportunities and technological innovations. Small businesses can make it big by picking the right marketing strategies and using them for the right purposes.
Linda Rawson, who is the founder of DynaGrace Enterprises (dynagrace.com), an 8(a) graduate and EDWOSB, contributed to the content of this blog. She is the founder of GovCon-Biz. For further information, please connect with Linda on LinkedIn, or contact her at (800) 676-0058 ext 101.
Please reach out to us at GovCon-Biz should you have any questions.