If an image speaks a hundred words then a video can show a million words for a brand. Video marketing is already doing wonders for many big brands like GoPro and Buzzfeed.
But if you’re a small business, you’ve even more opportunities to leverage video marketing to grow your business. Find below some best video marketing tips for small businesses to enhance sales:
Repurpose Blog Posts into Videos
It is not necessary to always come up with fresh video marketing ideas. You can repurpose your well-known blogs into videos to reach new audiences and recycle the existing content that is performing well. Various software can enable you to transform your written content into videos. In addition, they help you to summarize the articles and match them with scenes or relevant videos.
Keep Marketing Videos Short
It is easy for brands to create short videos and the type of content that consumers like. But, generally, a person has an attention span of 8 seconds only. Therefore people on Instagram prefer watching reels over videos. Also, make sure to grab their attention in the first 3 seconds to increase their interest in your video.
Make Mobile Friendly Videos
It would be best to create mobile-friendly marketing videos, especially for Linkedin. Any Video Posts on Linkedin should be close-up visuals to allow customers to see content on small screen devices.
Brand Story Videos
Brand story videos give insight into your business history and your mission to people. As a result, maximum customers find those brands attractive who communicate their purpose. Therefore spark a connection in customers by getting personal about your values and background through immersive videos.
Keep Quality above Quantity
Customers already have a lot of promotional videos that they could ever watch in their lifetimes. If you want to make your place or let your video be seen, then make sure to produce high-quality video content. Check the format and qualities of videos that work best with each platform. Make videos that stick in people’s minds even after a long time.
Be Creative with Customer Testimonials
Though you must focus on creating an impressive introductory video, the next step in advertising involves creating customer testimonials. These review videos are immediate proof of the company’s value on social media sites. Customer reviews are unstated and natural. They provide an authentic window into buyers’ experiences with a service or product.
Use Live Videos to Interact with the Audience
One of the best ways to connect with the audience is to speak with them directly. Luckily, you can easily and quickly interact with the customers whenever you want with live streaming. Go live on Instagram, Facebook, or YouTube to receive a lot of engagement to grow the business.
You can also schedule Q&A sessions through live videos to make the small business customers feel like they are something special.
Doing video marketing tips can feel overwhelming to small businesses. Therefore, while launching a marketing channel, always set your goals, produce valuable content, and remain true to the brand.
Linda Rawson, who is the founder of DynaGrace Enterprises (dynagrace.com), an 8(a) graduate and EDWOSB, contributed to the content of this blog. She is the founder of GovCon-Biz. For further information, please connect with Linda on LinkedIn, or contact her at (800) 676-0058 ext 101.
Please reach out to us at GovCon-Biz should you have any questions.