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Despite being sixteen years old, Facebook is one of the most used applications. This is what makes it the most suitable place for marketing. Roofers, carpet cleaners, HVAC specialists are some of the contractor business customers whose significant success through Facebook has been observed. 

Why Facebook is Important for Facebook Marketing for Contractors

Facebook is very user-friendly. It is especially popular with people of all ages. It is very cost-effective. All you’ve to do is set-up a business account. Upload a few posts explaining in detail and a well described video. Also, make sure you know how to target your audience by using the trending hashtags.

Tips and Tricks 

Always make sure that your campaign or ad is compelling. It has to attract people for them to view it. You could bribe them or promise them things just like you promise a baby to buy them a chocolate. Also, don’t forget that the offer must be of low friction or else people would not like it. 

Simplicity is the key. Keep it as simple as possible. 

Too much or too less information is bad. Hit the right audience. Do a little research and make sure it hits the areas where people are already in support of it to increase its popularity. Take baby steps. Once you do that then focus on increasing your audience.

Content is the King 

In order to rule over like a queen, make sure your content is the king. Always remember to be consistent and custom content. Give your customers what they want to hear. 

Try to post regularly. Keep your audience engaged. If you’re not able to post regularly, social media offers the idealized opportunity to use curated content and to associate a community to occasions you’ll be going to or facilitating giving you the chance to communicate specifically with potential decision-makers.

Add a Suitable Description

Do not skip the “about us” page. Tell them about yourself. It is the page that gets the maximum no of visitors. Provide the most up to date information and tell them what you do and how you do it or how you plan to do it. Make them feel powerful. 

Let them think they know everything and that you’re as transparent as the page seems. Make sure your web site is well optimized such that once government consumers and M&A companies look for your solutions you are displayed on top. 

Hire the Right People

Make sure you hire the right people for your page management. Facebook provides plenty of options and things to do with your content however make sure you know what it is. Hire a specialized agency. Use the right automation software to track your results such as HubSpot etc. 


Through the Facebook marketing, anyone be it government contractors etc. can benefit a lot. The fact that you can track your results helps you to plan better. You know which areas would be a great hit and which don’t require a lot of your time and attention.  Since at this point government contractors usually don’t have incoming selling programs you’ve got a great chance to up the competition. 

Linda Rawson, who is the founder of DynaGrace Enterprises (dynagrace.com), an 8(a) graduate and EDWOSB, contributed to the content of this blog. She is the founder of GovCon-Biz. For further information, please connect with Linda on LinkedIn, or contact her at (800) 676-0058 ext 101.

Please reach out to us at GovCon-Biz should you have any questions.

GovCon Cheatsheet By Linda Rawson

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